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首页> 外文期刊>Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis >Using social networks as an integration tool in rural areas of the Czech Republic – agricultural enterprises
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Using social networks as an integration tool in rural areas of the Czech Republic – agricultural enterprises

机译：使用社交网络作为捷克共和国农村地区的整合工具–农业企业

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摘要

The present paper is aimed at introducing a pilot study on the use of social networks in agricultural enterprises. It is focused in particular on using social media as a development tool with a view to increase the market competitiveness of agricultural enterprises. The primary data have been retrieved from a questionnaire survey of ICT use in agricultural enterprises of the Czech Republic (the so-called Exploration 2011). The questionnaire survey was targeted at agricultural enterprises farming at least the area of 100 hectares (a basic selection criterion of the complex survey). The survey dealt not only with monitoring social networks use in agricultural enterprises as such but as well with the promotional potential of social networks in agricultural enterprises with non-agricultural activities. The survey was focused on the Central Bohemian Region as it shows a high concentration of agricultural enterprises. The present view of social networks in agricultural enterprises within the framework of the above-mentioned complex survey has not been, as far as the authors are aware, neither researched nor published. The thematic focus of the paper follows recent development in this field and current world research trends. The data obtained in the survey were statistically processed and some of the interdependences were monitored.
机译：本文旨在介绍一项关于在农业企业中使用社交网络的试点研究。它特别侧重于使用社交媒体作为发展工具，以提高农业企业的市场竞争力。原始数据是从对捷克共和国农业企业使用ICT的问卷调查中获得的（所谓的Exploration 2011）。问卷调查的对象是至少种植100公顷土地的农业企业（复杂调查的基本选择标准）。该调查不仅涉及监测农业企业本身的社交网络使用情况，还涉及社交网络在从事非农业活动的农业企业中的促进潜力。该调查的重点是中波希米亚地区，因为它表明农业企业高度集中。据作者所知，尚未在上述复杂调查框架内对农业企业社会网络的当前看法进行研究或发表。本文的主题重点是该领域的最新发展和当前的世界研究趋势。对调查中获得的数据进行了统计处理，并对某些相互依存关系进行了监视。

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