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首页> 外文期刊>African Journal of Business Management >Corporate social responsibility in changing markets: New mechanisms and newer initiatives
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Corporate social responsibility in changing markets: New mechanisms and newer initiatives

机译：不断变化的市场中的企业社会责任：新机制和新举措

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In the ever changing global marketing scenario, coping up with corporate social responsibility (CSR) practices and company’s business practices is becoming the need of the hour but it is difficult to maintain the balance between these two. With the market ups and downs, corporate organizations have to be prepared for the consequences, and a balanced approach is required to support CSR and its integration into traditional business management systems with the changing markets. So it is very important for the companies to deal with potentially conflicting market situations, and the amount allocated to CSR projects changes with market changes. These are some of the issues top on the priority list of organizations. This study is an attempt to discover out new mechanisms and newer initiatives undertaken by the companies to manage their CSR practices in the recessionary period. In the end, new mechanisms and initiatives are supported with the case study of HMEL Bathinda refinery. Finally, it is the business firms that are going to be benefited by the implementation of all these social responsibility practices.
机译：在瞬息万变的全球营销方案中，应付企业社会责任（CSR）惯例和公司的业务惯例已成为当下的需要，但很难在两者之间保持平衡。随着市场的起伏变化，企业组织必须为后果做好准备，并且需要采取一种平衡的方法来支持CSR及其随着不断变化的市场将其集成到传统业务管理系统中。因此，对于公司而言，应对潜在冲突的市场形势非常重要，分配给CSR项目的金额会随着市场变化而变化。这些是组织优先级列表上的一些问题。这项研究旨在发现公司在经济衰退时期管理其企业社会责任实践的新机制和新举措。最后，HMEL Bathinda炼油厂的案例研究为新的机制和举措提供了支持。最后，所有这些社会责任实践的实施将使商业公司受益。

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