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Evaluation of domestic partner relationships and environmental uncertainty on degree of localization and performance of enterprises: The case of Iranian small and medium enterprises

机译:国内合作伙伴关系的评估以及企业本地化程度和绩效的环境不确定性:以伊朗中小企业为例

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摘要

With the development of organizations and their expansion, and connection to free business global market, the role of small and medium enterprises (SMEs) will appear in space of global competition day to day. Now, these organizations must increase the power of self competition with appropriate visions to gain the ability of competition in the world competitive markets. This research studies the impact of both domestic partner relationships and environmental uncertainty on Iran SMEs’ localization strategy and assesses whether this strategy influences the performance of firms. Results showed that environmental stability and domestic network partnerships influence the degree of localization positively and this in turn influences the firm’s internationalization performance. The research findings can help SMEs’ managers, in that the effective use of localization strategies and also can help them to gain competitive advantage and achieve superior performance.
机译:随着组织的发展及其扩展以及与自由商业全球市场的联系,中小企业(SME)的角色将日益出现在全球竞争的空间中。现在,这些组织必须以适当的眼光增强自我竞争的能力,以获得在世界竞争市场中的竞争能力。这项研究研究了国内合作伙伴关系和环境不确定性对伊朗中小型企业本地化战略的影响,并评估了该战略是否影响企业的绩效。结果表明,环境稳定性和与国内网络的伙伴关系对本地化程度产生了积极影响,进而影响了公司的国际化绩效。研究结果可以帮助中小型企业的经理,有效地利用本地化战略,也可以帮助他们获得竞争优势并取得卓越的业绩。

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