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首页> 外文期刊>African Journal of Business Management >The challenges of the customer services for modern market requests: A case study of Telecom Serbia
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The challenges of the customer services for modern market requests: A case study of Telecom Serbia

机译：客户服务针对现代市场需求的挑战：以塞尔维亚电信为例

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摘要

A new review of telecommunication business in modern economic environment indicates that there is no existence without accepting modern marketing approach. There must be a strong focus on the organizational design, which create an internal environment that is supportive to the empowerment of customer centred employees. The goal of the research consisted in the identification of the internal factors for which it was assumed that they had a relevant impact on employess skills in customers services. The ground research of this study comprised a sample of the epmloyees from all customer services of “Telecom Serbia” in Srem province of Serbia. The basic assumption was that there exist a correlation between internal marketing and employess skills, and this study has proved it. The scientific information from this article could be interesting for domestic telecomuncations companys and their management and all services organizations.
机译：对现代经济环境下电信业务的最新回顾表明，不接受现代营销方法就不存在。必须特别关注组织设计，这会创建一个内部环境，以支持以客户为中心的员工。研究的目的在于确定内部因素，并假设这些内部因素对客户服务中的雇员技能产生了相关影响。这项研究的基础研究包括来自塞尔维亚斯雷姆省“塞尔维亚电信”所有客户服务部门的员工样本。基本假设是内部市场营销与雇员技能之间存在关联，这项研究证明了这一点。本文的科学信息对于国内电信公司及其管理和所有服务组织可能是有趣的。

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