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Using Facebook for event promotion - implementing change

机译：使用Facebook进行活动宣传-实施变革

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Facebook is currently the largest social network site, with over 800 million users worldwide- and over half of its users are in a Facebook group with the average user connected to over 80 community, group, pages, or events. Facebook has made many changes throughout its inception and while this should be viewed as progress and improvements to the system, those who rely heavily on Facebook as a communication tool for their business must quickly learn how to incorporate and understand this evolvement. While the average Facebook user has 130 friends, we interviewed event/club promoters in Taiwan who have at least 5,000 connections and had daily Facebook interaction. We analyzed the qualitative data to summarize the main concerns of this specific group who rely on Facebook for their business. The findings show that Facebook is very important and has been very beneficial for the event/club promotion industry in Taiwan as they utilize a variety of resources and ingenuity to implement change as well as benefit from change. While there may be initial negative feelings towards change, the promoters understand the nature of the business and will continuously adapt to progress. This research is unique because it focuses on the perspective of the business (promoter instead of the individual user) and is useful for those organizations that rely heavily on Facebook as one of their main sources of marketing and communication tools.
机译：Facebook当前是最大的社交网站，在全球范围内有8亿多用户，其一半以上的用户属于Facebook组，平均用户与80多个社区，组，页面或事件相关。 Facebook从一开始就进行了许多更改，尽管这应被视为系统的进步和改进，但那些严重依赖Facebook作为其业务沟通工具的人必须迅速学习如何整合和理解这一发展。尽管Facebook的平均用户有130个朋友，但我们采访了台湾活动/俱乐部发起人，他们至少有5,000个联系，并且每天与Facebook互动。我们分析了定性数据，总结了这个依赖Facebook开展业务的特定群体的主要担忧。调查结果表明，Facebook非常重要，对台湾的活动/俱乐部促销行业非常有益，因为它们利用各种资源和独创性来实施更改并从更改中受益。尽管可能对变革抱有最初的消极情绪，但发起人了解业务的本质，并将不断适应进步。这项研究是独特的，因为它侧重于业务的角度（发起人而不是个人用户），并且对于那些严重依赖Facebook作为其营销和沟通工具主要来源之一的组织很有用。

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