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Use and understanding of nutrition labels among consumers in Lilongwe (Malawi)

机译:在利隆圭(马拉维)的消费者中使用和了解营养标签

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This study investigated use and understanding of nutrition labels on food packages among urban and rural consumers in Lilongwe (Malawi). It also examined the effect of socio-demographic factors and nutrition knowledge on use of nutrition labels. The study surveyed 206 consumers, approached randomly after they checked out at grocery stores. Shop managers and owners gave their consent to conduct the study outside the shops to avoid affecting customer behaviour and revenues. A pre-tested questionnaire was used to collect data for analysis and interpretation. The questionnaire was formulated based on questionnaires validated and used reliably in previous studies. The findings show that self-reported use and understanding of nutrition labels were low, suggesting much lower use and comprehension in real-life retail environments. Urban consumers were more likely to read nutrition panels when purchasing food than rural consumers (χ2=44.058, df=1, p =0.000). Similarly, educated (χ2=68.681, df=3, p =0.000) and female consumers (χ2=8.915, df=1, p =0.003) were more inclined to consult nutrition labels than the other consumers. Nutrition labels were seen as important, particularly when purchasing a product for the first time and when considering buying certain products. All label users (n=60) were interested in information about fat, salt, sugar, vitamins and minerals. Besides nutrition information, prices and taste were important considerations in consumers’ food choices. In terms of nutrition knowledge, rural consumers were as knowledgeable (μ=9.55) as urban consumers (μ=9.99), but they were less likely to connect their knowledge to emerging non-communicable diseases, such as cancer and coronary heart disease, than were urban consumers. Despite these findings, the study had some limitations. For example, the researchers surveyed a small sample of shoppers drawn from one geographical area. As such, the findings obtained are suggestive rather than conclusive. Objective, cross-sectional and longitudinal investigations in future would improve our understanding of actual consumer behaviour in retail shops, and homes in Malawi. Conversely, this study is the first of its kind in Malawi. Therefore, it provides baseline information useful to the healthcare professionals, the government, the food industry and consumers. Key words: Nutrition, Labels, Consumers, Foods, Malawi
机译:这项研究调查了利隆圭(马拉维)城乡消费者对食品包装上的营养标签的使用和理解。它还审查了社会人口因素和营养知识对营养标签使用的影响。该研究调查了206位消费者,他们在杂货店结账后随机走访。商店经理和所有者同意在商店外进行研究,以避免影响客户的行为和收入。使用预先测试的问卷收集数据进行分析和解释。该调查表是根据在先前研究中经过验证并可靠使用的调查表制定的。研究结果表明,自我报告的使用方式和对营养标签的理解程度很低,这表明在现实零售环境中使用和理解程度要低得多。与农村消费者相比,城市消费者购买食物时更容易阅读营养板(χ 2 = 44.058,df = 1,p = 0.000)。同样,受过教育的人(χ 2 = 68.681,df = 3,p = 0.000)和女性消费者(χ 2 = 8.915,df = 1,p = 0.003)较多倾向于比其他消费者咨询营养标签。营养标签被认为很重要,尤其是在首次购买产品和考虑购买某些产品时。所有标签使用者(n = 60)都对有关脂肪,盐,糖,维生素和矿物质的信息感兴趣。除了营养信息外,价格和口味也是消费者选择食物时的重要考虑因素。在营养知识方面,农村消费者与城市消费者(μ= 9.99)一样有知识(μ= 9.55),但与将其知识与新兴的非传染性疾病(例如癌症和冠心病)联系起来的可能性较小是城市消费者。尽管有这些发现,该研究仍存在一些局限性。例如,研究人员调查了来自一个地理区域的一小部分购物者。因此,获得的发现是提示性的而不是结论性的。未来进行客观,横断面和纵向的调查将有助于我们了解马拉维零售商店和房屋中的实际消费者行为。相反,这项研究是马拉维的首次此类研究。因此,它提供了对医疗保健专业人员,政府,食品行业和消费者有用的基准信息。关键词:营养,标签,消费者,食品,马拉维

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