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首页> 外文期刊>African Journal of Business Management >An e-service quality assessment of house rental websites based on the Kano model and Multiple Criteria Decision Making method (MCDM) in Taiwan
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An e-service quality assessment of house rental websites based on the Kano model and Multiple Criteria Decision Making method (MCDM) in Taiwan

机译：基于Kano模型和多准则决策方法（MCDM）的房屋租赁网站电子服务质量评估

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摘要

Amidst the advanced Internet and mounting popularity in network users, information transmission has become easily accessible to all. As a natural result, house leasehold websites have been mushrooming exactly like bamboo shoots after a spring rain. How can these websites better strengthen services to create more competitive edge? This is exactly the very motive behind the present study. According to the study results, it is concluded that (i) an electronic service quality (e-SQ) scale proposed by ZPM (2005) is highly applicable to the e-SQ assessment of house rental websites; (ii) the three criteria of greatest importance are contact, responsiveness and compensation, which all belong to restored dimensions; (iii) compared with DEMATEL graphics, Kano graphics can present a more authentic world and provide more precise information concerning decision making.
机译：在先进的Internet和网络用户的日益普及中，信息传输已成为所有人都能轻松访问的地方。自然结果是，房屋租赁网站如雨后春笋般蓬勃发展。这些网站如何更好地加强服务以创造更多竞争优势？这正是本研究背后的动机。根据研究结果，可以得出以下结论：（i）ZPM（2005）提出的电子服务质量（e-SQ）量表非常适用于房屋租赁网站的e-SQ评估; （ii）最重要的三个标准是接触，响应和补偿，它们都属于恢复的维度; （iii）与DEMATEL图形相比，Kano图形可以呈现更真实的世界，并提供有关决策的更精确信息。

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