• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>African Journal of Business Management >The prevalence of impulsive, compulsive and innovative shopping behaviour in the economic retail hub of South Africa: A marketing segmentation approach
【24h】

The prevalence of impulsive, compulsive and innovative shopping behaviour in the economic retail hub of South Africa: A marketing segmentation approach

机译：南非经济零售中心的冲动性，强迫性和创新性购物行为盛行：市场细分方法

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

To date, research on impulsive, compulsive and innovative retail shopping behaviour motivated by the desire to obtain emotional, social and identity-related benefits, has largely been limited to Europe (Germany), Canada and western developed economies (the UK and USA). This article provides an initial analysis of the prevalence of impulsive, compulsive and innovative shopping traits of consumers in the economic retail hub of South Africa. More precisely, the article explores the demographic diversity in the purchase and innovative traits of Gauteng consumers. Overall, the article reveals clear disparity in impulsive, compulsive and innovative shopping behaviour across selected demographic and socioeconomic consumer segments. From a practical perspective, the marketing segmentation approach applied in this study is ideally suited for retail segmentation and marketing strategy development and serves to identify key marketplace buying behaviours. For retail, insight into buying and innovative shopping behaviour is essential for building long-term relationships with consumers and to serve their specific needs within an extremely complex and competitive retail landscape.
机译：迄今为止，出于获得情感，社会和与身份相关的利益的渴望而对冲动性，强迫性和创新性零售购物行为的研究主要限于欧洲（德国），加拿大和西方发达经济体（英国和美国）。本文提供了对南非经济零售中心消费者冲动性，强迫性和创新性购物特征的普遍性的初步分析。更准确地说，本文探讨了豪登省消费者在购买和创新特征方面的人口多样性。总体而言，本文揭示了在特定的人口和社会经济消费群体中，冲动性，强迫性和创新性购物行为存在明显差异。从实践的角度来看，本研究中使用的市场细分方法非常适合零售细分和营销策略制定，并有助于确定关键的市场购买行为。对于零售业，深入了解购买和创新的购物行为对于与消费者建立长期关系并在极其复杂和竞争激烈的零售环境中满足其特定需求至关重要。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号