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首页> 外文期刊>Archives of Medicine and Health Sciences >Drug promotion in a resource-constrained Nigerian environment: A cross-sectional study of the influence of pharmaceutical sales representatives on the prescribing behaviors of medical practitioners in Abia State
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Drug promotion in a resource-constrained Nigerian environment: A cross-sectional study of the influence of pharmaceutical sales representatives on the prescribing behaviors of medical practitioners in Abia State

机译：资源受限的尼日利亚环境中的毒品推广：横断面研究药品销售代表对阿比亚州医生的处方行为的影响

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Background: Pharmaceutical drug promotion is an important component of pharmaceutical care and is one of the factors that may lead to unethical drug prescriptions. As the impetus for rational drug use grows, emphasis should also be focused on prescribing behaviors of physicians, particularly in resource-poor settings. Aim: The study was aimed at describing the influence of drug promotion by pharmaceutical sales representatives (PSRs) on the prescribing behaviors of medical practitioners in Abia State, Nigeria. Materials and Methods: A descriptive study was carried out on a cross-section of 185 medical practitioners in Abia State, Nigeria. Data collection was done using a pretested, self-administered questionnaire that elicits information on practice and attitude to drug promotion, types of incentives, frequency of visits, drug promotion methods and information, sources of drug information, and awareness of code of regulation on drug promotion. Results: The age of the participants ranged from 28 to 71 years. There were 166 males and 19 females. The prescribing practices of 47.6% of the medical practitioners were influenced by drug promotion and 66.5% of them had positive attitude to drug promotion. One hundred and sixty-four (88.6%) were visited >12 times in the previous year. The most common incentive received was branded stationeries (100.0%); predominant drug promotional method and information were in-person clinic encounter (100.0%) and brand names of the drugs (100.0%), respectively. The most common source of drug information was calling a colleague/pharmacist (93.5%) while 84.9% of the respondents were aware of code of regulation on drug promotion. The prescribing practice (P = 0.041) and attitude (P = 0.032) to drug promotion were significantly associated with working in public hospitals. Conclusion: Drug promotion by PSRs influenced prescribing practices of medical practitioners with 66.5% of them having positive attitude to drug promotion. The most common incentive, drug promotion method, and information were branded stationeries, in-person clinic encounter, and brand names of products/drug indications, respectively. The most common source of drug information was calling a colleague/pharmacist, and awareness of code of regulation of drug promotion was inadequate.
机译：背景：推销药物是药物护理的重要组成部分，也是可能导致不道德药物处方的因素之一。随着合理用药的动力不断增长，还应将重点放在规定医生的行为上，特别是在资源贫乏地区。目的：该研究旨在描述药品销售代表（PSR）促销药物对尼日利亚阿比亚州医生的处方行为的影响。材料和方法：在尼日利亚阿比亚州对185名医生的横断面进行了描述性研究。数据收集是使用预先测试的，自我管理的调查表完成的，该调查表可得出以下信息：有关药物促销的做法和态度，激励措施的类型，探访次数，药物促销方法和信息，药物信息的来源以及对药物法规的认识晋升。结果：参与者的年龄为28至71岁。男166例，女19例。 47.6％的执业医师的处方实践受到药物推广的影响，其中66.5％的人对药物推广持积极态度。上一年有164次（88.6％）被访问了> 12次。收到的最普遍的奖励是品牌文具（100.0％）;主要的药品促销方法和信息分别是面对面的临床遭遇（100.0％）和药品的品牌名称（100.0％）。药品信息最常见的来源是致电同事/药剂师（93.5％），而84.9％的受访者知道药品促销法规。对药物推广的开处方做法（P = 0.041）和态度（P = 0.032）与在公立医院工作显着相关。结论：PSRs的药物推广影响了医生的处方实践，其中66.5％的人对药物推广持积极态度。最常见的激励措施，药物推广方法和信息分别是品牌文具，面对面的诊所遭遇和产品/药物适应症的品牌名称。药品信息的最常见来源是打电话给同事/药剂师，并且对药品促销法规的认识不足。

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