The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China?s Telecommunications Industry

Jing Jiang; Ting-Jui Chou; Xiaobo Tao

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The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China?s Telecommunications Industry

机译：价格折扣，产品互补性和关系投资对客户忠诚度的影响：来自中国电信行业的经验证据

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This study attempts to examine the impact of bundling on customer loyalty from a relational perspective. Based on the investment model, we propose an integrated model incorporating price discount, product complementarity and relational investment in the b

机译：这项研究试图从关系的角度研究捆绑销售对客户忠诚度的影响。在此投资模型的基础上，我们提出了一个综合模型，将价格折扣，产品互补性和相关投资纳入

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《Asian Journal of Marketing》 |2011年第1期|共16页
作者
Jing Jiang; Ting-Jui Chou; Xiaobo Tao;
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中图分类商品流通与市场;
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The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China?s Telecommunications Industry

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