The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand

Chompunuch Pongjit

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The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand

机译：泰国现代零售连锁店中9尾价格的使用

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The purpose of this study was to investigate the retailers pricing practice and the use of psychological pricing, particularly the prevalence of 9-ending prices, in a non-Western market. Prices, a total of 4,788 prices from 13 modern retail chain stores i

机译：这项研究的目的是调查在非西方市场中零售商的定价惯例以及心理定价的使用，特别是9端价格的普遍性。价格，来自13个现代零售连锁店的总价4,788

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《Asian Journal of Marketing》 |2011年第1期|共8页
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Chompunuch Pongjit;
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中图分类商品流通与市场;
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4. A price comparison for identical merchandise at manufactures' retail apparel outlets and traditional retail stores [C] . Deborah Fowler, Richard Clodfelter Annual Meeting of the International Textile and Apparel Association, Inc. November 10-13, 1999 Santa Fe, New Mexico . 1999

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7. The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand [O] . Chompunuch Pongjit 2010

机译：在泰国现代零售连锁店中的9个结束价格使用

The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand

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