Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study

Rajesh Srivastava

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Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study

机译：在向医生传达医疗产品的移动营销中，医药行业的服务将得到赞赏吗？探索性研究

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The use of the mobile Internet has been increasing rapidly. Pharmaceutical industry is beginning to leverage digital to build brand awareness. Pharmaceutical companies can now deliver product message through the usage of mobile directly to doctors. Resear

机译：移动互联网的使用正在迅速增加。制药行业开始利用数字技术建立品牌知名度。制药公司现在可以通过使用移动设备直接向医生传递产品信息。重载

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《Asian Journal of Marketing》 |2012年第1期|共9页
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Rajesh Srivastava;
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1. “Service Quality Perception with Reference to Pharmaceutical Industry” by T.Vijayakumar, India. 39 “Clozapine Induced Delirium: A Case Report” by Dr Hemanta Dutta, Dr Soumik Sengupta, Dr Subhashish Nath, India. 40 “Usage of Computers by Mangers and Doctors in Pharmaceuticals Industries” [J] . A. Chandra Mohan, B.V.S.Prasad, P. Poonguzhal, International Journal of Pharmaceutical Sciences Review and Research . 2013,第2期

机译：印度T.Vijayakumar的“关于制药行业的服务质量感知”。 39“氯氮平诱发的r妄：一例病例报告”，印度Hemanta Dutta博士，Soumik Sengupta博士，Subhashish Nath博士。 40“制药行业的管理人员和医生使用计算机”
2. Mobile Services as a Marketing Tool to Enhance Restaurant Revenue: An Exploratory Study [J] . Seoki Leea* Johye Hwangb, Martin Yongho Hyunc Journal of Hospitality Marketing & Management . 2010,第5期

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3. The British Pharmacological Society's WDM Paton Memorial Lecture 2019: How doctors were informed about pharmaceutical products through advertising in the British Medical Journal British Medical Journal from 1955/6 to 1985/6 [J] . Aronson Jeffrey K., Green A. Richard British Journal of Clinical Pharmacology . 2019,第9期

机译：英国药理学协会的WDM PATON纪念讲座2019：医生通过1955/6至1985/6至1985/6至1985/6的英国医学杂志的广告通知药品
4. Exploratory study of QoE from mobile services users perspective: Case of Moroccan telecom industry [C] . Aziza AMINE, Mourad Oubrich International Conference on Information Technology for Organizations Development . 2016

机译：移动服务用户的探索性研究用户视角：摩洛哥电信行业的案例
5. Marketing Strategies During the Product Life Cycle in the Pharmaceutical Industry [D] . Naneva, Natasa. 2018

机译：制药行业产品生命周期中的营销策略
6. Marketing Norm Perception Among Medical Representatives in Indian Pharmaceutical Industry [O] . Molugulu Nagashekhara, Syed Omar Syed Agil, Ravindran Ramasamy 2012

机译：印度制药行业医疗代表对营销规范的认知
7. Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study [O] . Rajesh Srivastava 2011

机译：将在制药行业的服务中欣赏向医生沟通医疗产品的移动营销吗？探索性研究

Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study

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