Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

Abednego Feehi Okoe; Henry Boateng; Fidelis Quansah; Asante Bismark Omane

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Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

机译：自尊，客户识别和支付价格溢价的意愿：来自年轻消费者市场的证据

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This study examines the effect of self-esteem, customer perceived value and customer identification on willingness to pay price premium. Additionally, it ascertains the impact of customer loyalty on customer perceived value. This study employed a survey r

机译：这项研究考察了自尊，顾客感知价值和顾客认同对支付价格溢价的意愿的影响。此外，它确定了客户忠诚度对客户感知价值的影响。本研究采用了调查问卷

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来源
《Asian Journal of Marketing》 |2015年第1期|共11页
作者
Abednego Feehi Okoe; Henry Boateng; Fidelis Quansah; Asante Bismark Omane;
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中图分类商品流通与市场;
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Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

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