A Comparative Study of Humour Versus Emotional Advertisements on Consumer Behavior

R.K. Srivastava

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A Comparative Study of Humour Versus Emotional Advertisements on Consumer Behavior

机译：幽默与情感广告对消费者行为的比较研究

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Background: The success of a brand depends on the kind of response it gets from the masses. The sale of the product is directly proportional to the kind of connecting a buyer falls for it. It is a widely known fact that people enjoy a good laugh, but can

机译：背景：一个品牌的成功取决于它从大众那里得到的回应。产品的销售与购买者为之倾倒的联系成正比。人们普遍笑得很开心，但可以

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《Asian Journal of Marketing》 |2016年第3期|共14页
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R.K. Srivastava;
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中图分类商品流通与市场;
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7. A Comparative Study of Humour Versus Emotional Advertisements on Consumer Behavior [O] . R.K. Srivastava 2015

机译：对消费者行为的幽默对情绪广告的比较研究

A Comparative Study of Humour Versus Emotional Advertisements on Consumer Behavior

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