Nation image and its dynamic changes in Wikipedia

Youngwhan Lee; Heuiju Chun

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Nation image and its dynamic changes in Wikipedia

机译：国家形象及其在维基百科中的动态变化

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PurposeIn this volatile and increasingly fast-revolving world, it has become crucially important to monitor, measure and manage nation image and its dynamic changes in real time. However, few studies have been conducted on a model to measure the image and/or its changes. The purpose of this paper is to find an economically affordable methodology to measure nation image and its changes online in real time.Design/methodology/approachThe study took an approach to build dynamic ontology that may reflect to change nation image in real-time. With it, the authors attempted to measure nation image in real time.FindingsAmong many social media, the authors found that Wikipedia is particularly suitable for the purpose of measuring nation image. An ontology of nation image was built from the keywords collected from the pages directly related to the big three exporting countries in East Asia, i.e. Korea, Japan and China. The click views on the pages of the countries in two different language editions of Wikipedia, Vietnamese and Indonesian were counted.Originality/valueThe study confirms the objective: the data from a social media service, Wikipedia, may work very well as an economically affordable real-time supplement to offline nation image indices that are currently used.

机译：目的在这个瞬息万变，日新月异的世界中，实时监控，衡量和管理国家形象及其动态变化变得至关重要。然而，很少有人对模型进行测量图像和/或其变化的研究。本文的目的是找到一种经济实惠的方法来实时在线测量国家形象及其变化。设计/方法论/方法研究采用了一种构建动态本体的方法，该本体可以实时反映国家形象的变化。有了它，作者们试图实时测量国家形象。发现在许多社交媒体中，作者发现Wikipedia特别适合于测量国家形象。通过从与东亚三大出口国（即韩国，日本和中国）直接相关的页面中收集的关键字构建国家形象的本体。计算了两种不同语言版本的Wikipedia（越南语和印度尼西亚语）的国家页面上的点击次数。原创性/价值这项研究证实了这一目标：来自社交媒体服务Wikipedia的数据可以很好地用作经济实惠的真实当前离线国家图像索引的实时补充。

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《Asia Pacific Journal of Innovation and Entrepreneurship》 |2017年第1期|共13页
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Youngwhan Lee; Heuiju Chun;
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Nation image and its dynamic changes in Wikipedia

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