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Conceptual mapping of shared value creation by the private commercial banks in Bangladesh

机译：孟加拉国私营商业银行创造共享价值的概念图

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Creating shared value is the opportunity driven approach of business entities to benefit the less addressed segment of the society through their core products and services. For bank financial institutions, the opportunity driven approach signifies that banking corporations ought to identify bankable needs that are less addressed or unaddressed and invest on purpose to benefit both society and business. The study strives to develop a conceptual model of how Private Commercial Banks (PCBs) in Bangladesh are creating shared value (a popular concept developed by ([Porter ME, Kramer MR], [The big idea: creating shared value; how to reinvent capitalism—and unleash a wave of innovation and growth], [2011])) through reviewing the products and services of PCBs in light of available literature in the field of strategic corporate social responsibility and creating shared value. The model has identified core products and services that are creating shared value for both the bank and the society concurrently. It has also identified factors that are limiting shared value creation capacity of PCBs. Thus, the model will assist the money market policy planners especially bankers to identify the products, services, markets, and value chain that could augment capacity of creating shared value and remove the road-blocks for creating upscale shared value in the developing country context.
机译：创造共享价值是企业实体通过机会驱动的方法，通过其核心产品和服务来使社会关注度较低的部分受益。对于银行金融机构而言，机会驱动方法意味着银行公司应确定那些未得到解决或未得到解决的银行需求，并有目的地进行投资以造福于社会和商业。该研究致力于建立一个概念模型，说明孟加拉国的私人商业银行（PCB）如何创造共享价值（[[Porter ME，Kramer MR]，[大创意：创造共享价值;如何重塑资本主义（并发动创新和增长的浪潮，[2011]）），方法是根据战略性企业社会责任领域的现有文献并审视PCB的产品和服务，并创造共享价值。该模型确定了可同时为银行和社会创造共享价值的核心产品和服务。它还确定了限制PCB共享价值创造能力的因素。因此，该模型将帮助货币市场政策制定者，特别是银行家，确定可以增强创造共享价值能力的产品，服务，市场和价值链，并消除在发展中国家背景下创造高端共享价值的障碍。

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