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Barriers and motivations affecting Information Systems usage by Hajj–Umrah religious tourism operators in Saudi Arabia

机译:沙特阿拉伯朝j–Umrah宗教旅游经营者使用信息系统的障碍和动机

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摘要

Hajj & Umrah religious tourism accounts for seven million visitors each year in Saudi Arabia. The government has recently taken initiatives to promote the use of Information Systems (IS) in the religious tourism industry, encouraging firms to adopt IS innovations like e-commerce and enforcing the use of the Makha’a information system in Umrah for external pilgrims and the Yosr information system in Hajj for internal pilgrims. This study outlines the motivations and challenges that affect the utilisation of various IS services in the Saudi religious tourism industry through a qualitative analysis of the views and perceptions of senior executives and owners of travel firms. The findings suggest that while government initiatives and industry competitiveness were two positive factors promoting IS use, there are some major barriers preventing private firms from fully utilising the advantages of information systems. These include external factors such as lack of support from the IT industry and access to IT resources as well as internal factors within an organisation such as lack of commitment or the need for professional IT expertise. The study finds that relative advantage is a critical contributor to IS utilisation which depends on information systems characteristics.
机译:麦加朝圣宗教旅游每年在沙特阿拉伯有700万游客。政府最近采取了一些举措,以促进宗教旅游业中信息系统(IS)的使用,鼓励公司采用诸如电子商务之类的IS创新,并加强在乌姆拉(Umrah)的Makha'a信息系统用于外部朝圣者和朝j的Yosr信息系统,用于内部朝圣者。本研究通过对高级管理人员和旅行公司所有者的观点和看法进行定性分析,概述了影响沙特宗教旅游业中各种IS服务使用的动机和挑战。调查结果表明,尽管政府的举措和行业竞争力是促进信息系统使用的两个积极因素,但仍有一些主要障碍阻碍私人公司充分利用信息系统的优势。这些因素包括外部因素(例如,IT行业缺乏支持和对IT资源的访问权)以及组织内部的因素(例如,缺乏承诺或对专业IT专家的需求)。研究发现,相对优势是IS利用率的关键因素,IS利用率取决于信息系统的特征。

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