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Is E-Marketing the Future of Marketing Field

机译:电子营销是营销领域的未来吗

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Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.
机译:全球化和技术进步迫在眉睫,今天拥抱全球化和技术进步的人们将为明天做更好的准备。电子营销正以惊人的速度增长,并且正在影响客户和市场行为。这迫使公司开始将电子营销作为主要营销形式,并试图满足其目标客户的需求。本文研究并说明了什么是电子营销,营销领域的当前趋势是什么以及营销领域的未来是什么。该论文发现并得出结论,电子营销是未来,因为它已受到当前技术变革的积极影响,当前技术变革已使使用智能手机和小工具成为必要。

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