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Research on the Relationship among Board Management Cognition, Strategic Flexibility and Corporate Performance of Listed Companies in Media

机译:媒体上市公司董事会管理认知,战略灵活性与公司绩效关系研究

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This paper first describes the definition of the concept of cognitive and flexible management strategy, summarizes the research literature on the relationship among knowledge management, flexible strategy and business performance, and proposed research model and hypotheses to this thesis, we selected 21 listed media compan ies in 2012-2016 a total of five years of data, and analysis to identify the variables of cognitive and flexible management strategy, namely to explore the cognitive and flexible management strategy, knowledge management and business performance; flexible strategy and corporate performance statistical analysis of the relationship among the way through the qualitative analysis, correlation analysis and regression analysis.
机译:本文首先描述了认知和柔性管理策略概念的定义,总结了有关知识管理,柔性策略和业务绩效之间关系的研究文献,并提出了本文的研究模型和假设,我们选择了21家上市媒体公司。在2012-2016年共五年的数据,并进行分析以识别认知和灵活管理策略的变量,即探索认知和灵活管理策略,知识管理和业务绩效;弹性策略与企业绩效统计分析之间的关系的方式通过定性分析,相关性分析和回归分析。

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