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首页> 外文期刊>American Journal of Industrial and Business Management >Study on Marketing Strategy System of SMEs under Internet Background
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Study on Marketing Strategy System of SMEs under Internet Background

机译：互联网背景下中小企业营销策略体系研究

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Generally speaking, small and medium-sized enterprises (SMEs) have common problems in marketing strategy formulation and strategy implementation, such as lagging marketing concept and single marketing mode and so on style="font-family:Verdana;"> [1] style="font-family:Verdana;">. The incompleteness of marketing strategy system seriously restricts the leapfrog development and sustainable development of SMEs. Problems in the implementation of SME marketing strategy mainly reflect the lack of professional Internet marketing personnel reserved, the lack of mature concept of mobile Internet marketing and good use of mobile Internet marketing style="font-family:Verdana;"> [2] style="font-family:Verdana;">. According to the problems existing in the marketing of SMEs in our country, the marketing strategy optimization of SMEs should be promoted in the aspects of cultivating and introducing mobile Internet marketing professionals, updating the concept of mobile Internet marketing, using the Internet to put into operation accurately and using Internet tools to build core competitiveness style="font-family:Verdana;"> [3] style="font-family:Verdana;">. First this article introduces the definition of SMEs and the importance of SMEs for the national economy, and then collates and summarizes the problems faced by SMEs in China in the context of the Internet and provides solutions to these problems, which are also the main contribution of this article.
机译：一般而言，中小企业在营销战略制定和战略实施中存在共同的问题，如滞后的营销观念和单一的营销模式等。 style =“ font-family：Verdana;”> [1 ] style =“ font-family：Verdana;”>。营销策略体系的不完善严重制约了中小企业的跨越式发展和可持续发展。中小企业营销战略实施中存在的问题主要反映出缺乏专业的互联网营销人员，缺乏成熟的移动互联网营销理念以及良好的移动互联网营销运用。 style =“ font-family：Verdana; “> [2] style =” font-family：Verdana;“>。针对我国中小企业营销中存在的问题，应在培养和引进移动互联网营销专业人才，更新移动互联网营销理念，利用互联网投入运营等方面促进中小企业的营销策略优化。准确并使用Internet工具来建立核心竞争力 style =“ font-family：Verdana;”> [3] style =“ font-family：Verdana;”>。本文首先介绍了中小企业的定义以及中小企业在国民经济中的重要性，然后整理并总结了互联网背景下中国中小企业所面临的问题，并为这些问题提供了解决方案，这也是中国中小企业的主要贡献。这篇文章。

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