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Information Needs and Seeking Patterns of Farmers within the Changing Information Environment: A Case of Sri Lankan Vegetable Farmers

机译:信息环境变化中农民的信息需求和寻求方式:以斯里兰卡菜农为例

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Information plays a pivotal role in today’s agriculture whilst the ICTs have largely influenced the agriculture information and communication systems. In this context, gaining an in-depth knowledge of farmers’ information needs and seeking patterns is central to designing and executing prolific agriculture information systems. With respect to the vegetable farmers in Sri Lanka, recent and sufficient informational studies have not been carried. Thus, this study sets out to explore information needs and seeking patterns of vegetable farmers within the contemporary information environment. Data were gathered by interviewing 289 vegetable farmers and were analyzed by computing the relevant informational indices. The findings show that the majority of vegetable farmers exhibit a medium to a high level of information needs. Market-related information found to be the most prioritized informational need among vegetable farmers followed by information related to crop production, the environment, climate and policies, new technologies, and training and development, respectively. Furthermore, traditional sources and channels remain the most trusted and adopted sources and channels of the vegetable farmers, while the use of modern means of communication seems remarkably low. In selecting sources and channels, vegetable farmers look for the ones that are capable of delivering specific, localized, credible and up-to-date information in local languages.
机译:信息在当今的农业中起着举足轻重的作用,而ICT在很大程度上影响着农业的信息和通信系统。在这种情况下,获得对农民信息需求的深入了解并寻求模式对于设计和执行多产的农业信息系统至关重要。关于斯里兰卡的菜农,尚未进行足够的近期信息研究。因此,本研究着眼于在当代信息环境中探索信息需求和寻找菜农的模式。通过采访289位菜农来收集数据,并通过计算相关的信息指数进行分析。调查结果表明,大多数菜农表现出中等到较高的信息需求。与市场相关的信息被认为是菜农最优先考虑的信息需求,其次分别是与作物生产,环境,气候和政策,新技术以及培训与发展有关的信息。此外,传统的来源和渠道仍然是菜农最受信任和采用的来源和渠道,而现代交流手段的使用似乎非常少。在选择来源和渠道时,菜农会寻找能够以当地语言提供具体,本地化,可信和最新信息的菜农。

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