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The Strategic Role of ICTs in Tourism in Developing Countries

机译：信息通信技术在发展中国家旅游业中的战略作用

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Information and Communication Technologies (ICTs) have become pervasive in all industries contributing substantially to the growth of businesses. In developed contexts, the pervasive and transformational power of ICTs has been leveraged to the benefit of Hospitality and tourism sectors. Despite the remarkable social impact and business offerings made possible by ICTs, limited research exists regarding the influence of ICT on tourism especially in the context of developing countries. In this study, we explore the impact of ICT on tourism from the customers’ perspective, employee productivity and services offered by hotels in a developing country. Using a quantitative case study, we examined ICT intensity of use, availability and incidence of use index across model hotels that leveraged ICTs. The findings revealed that ICT incidence of use had a significant positive impact on tourism as well as a strong positive relationship with both customer satisfaction and operational productivity in the hotels. Our study provides insight for researchers and practitioners to consider further investigations into the impacts of service quality and innovation, as well as the effect of discount pricing, innovative products and services.
机译：信息和通信技术（ICT）已遍及所有行业，为业务增长做出了巨大贡献。在发达的背景下，信息通信技术的无处不在和变革能力已被利用，使酒店和旅游业受益。尽管信息通信技术带来了显着的社会影响和商业机会，但关于信息通信技术对旅游业的影响的研究有限，特别是在发展中国家的情况下。在本研究中，我们从客户的角度，员工的生产力以及发展中国家酒店提供的服务中探讨了ICT对旅游业的影响。通过定量案例研究，我们研究了利用ICT的样板酒店的ICT使用强度，可用性和使用发生率指数。调查结果表明，ICT的使用发生率对旅游业产生了显着的积极影响，并且与酒店客户的满意度和运营效率都具有很强的积极关系。我们的研究为研究人员和从业人员提供了见识，以考虑对服务质量和创新的影响以及折扣价格，创新产品和服务的影响进行进一步调查。

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