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Using Knowledge Management To Gain Competitve Advantage In Jordanian Pharmaceutical Industrial Organization

机译:利用知识管理在约旦制药工业组织中获得竞争优势

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The ability to store, capture, and disseminate knowledge within and across pharmaceutical organizational boundaries has challenged manager for many years. However, as product lifecycles have decreased and environmental complexity and volatility have increase, the need tom manage knowledge is intensifying, particularly across the value chain. Firm view knowledge and knowledge management as part of their strategic orientation. The difficulties of managing knowledge of are faced by pharmaceutical firms of all size. Low – cost strategies may emphasize knowledge that can be used to cut costs, lower prices, and short cycle times whereas differentiation strategies may emphasize, knowledge that adds value to a product giving it unique characteristics that serve to differentiate it from the competition. This research examines the process of acquisition, retention, maintenance, and retrieval of knowledge both within the firm through organizational memory and across the value chain through knowledge management and compares these practices for small and large firms(Chang, Ching-Hsun,2011) This study focused on the relationship between knowledge management and competitive advantages in pharmaceutical firm, it also reviewed in the research objectives, and its problems to find out solutions and to write down recommendations and suggestion that may be helpful for others. The study has reviewed some of the assumptions associated with this matter and the theories that worked out for the collection of information is a questionnaire which was adopted in the analysis the final, after collecting the information analyzed used SPSS program and reviewed and discussed the results and explaining them in tables and figures, at the end, results and recommendations reached.
机译:在制药组织内部以及跨组织边界存储,捕获和传播知识的能力多年来一直困扰着经理。但是,随着产品生命周期的减少以及环境复杂性和波动性的增加,管理知识的需求正在加剧,特别是在整个价值链中。公司将知识和知识管理视为其战略定位的一部分。各种规模的制药公司都面临着管理知识的困难。低成本战略可能会强调可用于降低成本,降低价格和缩短周期时间的知识,而差异化战略可能会强调为产品增值的知识,使其具有独特的特征,从而使其与竞争产品区分开。这项研究考察了企业内部通过组织记忆以及知识管理在整个价值链中对知识的获取,保留,维护和检索的过程,并比较了大小企业的这些实践(Chang,Ching-Hsun,2011)。该研究侧重于知识管理与制药公司竞争优势之间的关系,还回顾了研究目标及其存在的问题,以找出解决方案并写下对他人可能有帮助的建议和建议。该研究回顾了与此问题相关的一些假设,并且为收集信息而制定的理论是一种问卷,该问卷在最终分析中采用,是在收集了使用SPSS程序收集的信息之后,并审查和讨论了结果,最后以表格和数字的形式进行解释,最后得出结果和建议。

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