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首页> 外文期刊>Information and Knowledge Management >A Comparative Study of Life Insurance Corporation of India and Bajaj Allianz Life Insurance Co.Ltd. on Customer Satisfaction
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A Comparative Study of Life Insurance Corporation of India and Bajaj Allianz Life Insurance Co.Ltd. on Customer Satisfaction

机译：印度人寿保险公司与Bajaj Allianz人寿保险有限公司的比较研究。客户满意度

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摘要

The insurance sector has witnessed a paradigm shift in the way of conducting the business after the reforms in the sector, in the year 2000. Liberalization, privatization, and globalization completely changed the concept of marketing. With the entry of private players the competition has become intense. The customer is the king of the market. Dealing in intangible product like life insurance, requires a great faith to be developed in the customers. A greater emphasis is needed to be given on developing innovative products and providing after sale services to the customers. Grievance redressal is another neglected area to be focused upon.This paper is an attempt to analyze and compare the satisfaction level of the customers of the two eminent life insurance companies i.e. Life Insurance Corporation of India and Bajaj Allianz Life Insurance Co. Ltd. on the basis of responses of the policy holders of both the companies regarding their products and services. The outcome will help in formulating their future strategies and overcoming the weaknesses of the companies.
机译：2000年保险业改革之后，保险业的经营方式发生了范式转变。自由化，私有化和全球化彻底改变了营销观念。随着私人玩家的进入，竞争变得更加激烈。客户是市场之王。经营诸如人寿保险之类的无形产品，需要在客户中树立坚定的信念。需要更加重视开发创新产品和向客户提供售后服务。申诉补救是另一个需要重点关注的领域。本文试图分析和比较两家知名寿险公司（印度人寿保险公司和Bajaj Allianz人寿保险有限公司）对客户的满意度。两家公司的保单持有人对他们的产品和服务的回应的依据。结果将有助于制定其未来战略并克服公司的弱点。

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