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Preferences in the use of social media for seeking and communicating health and lifestyle information

机译:偏好使用社交媒体寻找和交流健康和生活方式信息

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The paper presents findings from a study investigating the health and lifestyle information behaviour of different groups of Icelanders. The paper focuses on the use of social media and its role in current information behaviour. Quantitative methods were used. Two random samples were used in the study and the data were gathered using an internet and a telephone survey. Each sample consisted of 600 people from across the country, aged 18 years and older. Measurements included questions about the participants' socio-demographic background, their purposive information seeking, as well as seven questions about their use of social media. The relationship between the socio-demographic variables and questions about the use of social media was analysed by chi-squared, and the scale social media. Cluster analysis was used to draw participants in four clusters: spasmodic, contemporary, conventional and enthusiastic. Evaluation of social media use was examined by analysis of variance. Binary logistic regression, controlling for background variables, was used to analyse the relationship between the cluster and the variable social media. Participants in all groups were likely to use social media to read articles about health and lifestyle, and unlikely to post information or make comments about information from others. Women were more likely to employ social media than men and those who belong to the younger age groups were more likely to have used social media than those in the older age groups. The conventional and the spasmodic clusters seek information on the Internet and use social media infrequently, while the contemporary and the enthusiastic clusters do so more often. Participants in all groups preferred to use social media to read articles about health issues. This creates opportunities for health professionals to employ social media to strategically disseminate quality information and advocate healthy living. Social media is an important part of the information environment of the contemporary and the enthusiastic clusters while the spasmodic and conventional clusters use social media infrequently.
机译:本文介绍了一项调查冰岛不同人群健康和生活方式信息行为的研究结果。本文重点关注社交媒体的使用及其在当前信息行为中的作用。使用定量方法。在研究中使用了两个随机样本,并通过互联网和电话调查收集了数据。每个样本由来自全国各地的600人组成,年龄在18岁以上。测量包括与参与者的社会人口统计学背景有关的问题,他们对目标信息的寻求以及与他们对社交媒体的使用有关的七个问题。通过卡方和规模社交媒体分析了社会人口统计学变量与有关使用社交媒体的问题之间的关系。聚类分析用于将参与者分为四个类别:痉挛性,现代性,传统性和热情性。通过方差分析检查了社交媒体使用的评估。使用控制背景变量的二元logistic回归分析聚类与变量社交媒体之间的关系。所有组中的参与者都可能使用社交媒体来阅读有关健康和生活方式的文章,并且不太可能发布信息或对他人的信息发表评论。与男性相比,女性使用社交媒体的可能性更高,而较年轻年龄组的女性而言,使用社交媒体的可能性更高。常规集群和痉挛集群在互联网上寻找信息并很少使用社交媒体,而当代集群和狂热集群则更频繁地使用社交媒体。所有组的参与者都喜欢使用社交媒体来阅读有关健康问题的文章。这为卫生专业人员创造了机会,利用社交媒体从战略上传播优质信息并倡导健康生活。社交媒体是当代群体和热情群体的信息环境的重要组成部分,而痉挛性和传统群体则很少使用社交媒体。

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