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The social business imperative – a time of radical corporate change

机译：社交业务势在必行–公司发生重大变革的时期

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‘Social business’ is about the inspired use of collaboration technology platforms inside the company firewall to solve business problems. It has often misleadingly been described as Facebook or LinkedIn for the company, but it has a much more profound objective than social networking sites. It represents a technology-led paradigm shift that will reshape the culture and processes of organizations within five years. This article explores the very heart of social business: the emancipation, distribution and consolidation of knowledge – which aligns neatly with the traditional roles of publishers and libraries to date. It looks at the background, in terms of economic theory: increasing the value of ‘labour’ over ‘capital’, and the promise of social business: to make better use of the knowledge embedded around the organization, looking at examples from the real world and assessing the cultural implications, such as valuing patterns over process or influence over hierarchy. In conclusion, the article presents a final vision for social business: loyalty and gamification, the future of work and the end of the traditional workplace.
机译：“社交业务”是指在公司防火墙内部启发性使用协作技术平台来解决业务问题的方法。它经常被误认为是该公司的Facebook或LinkedIn，但它的目标远比社交网站更为深刻。它代表了技术主导的范式转变，它将在五年内重塑组织的文化和流程。本文探讨了社会业务的核心：知识的解放，分配和整合，这与迄今为止出版商和图书馆的传统角色完全吻合。它从经济理论的角度看待背景：增加“劳动”相对于“资本”的价值，以及对社会业务的承诺：更好地利用组织内部的知识，并查看现实世界中的例子以及评估文化含义，例如评估过程中的模式或等级中的影响。总之，本文提出了社会业务的最终愿景：忠诚度和游戏化，工作的未来以及传统工作场所的终结。

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