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首页> 外文期刊>International and Multidisciplinary Journal of Social Sciences >Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul
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Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul

机译：卡扎菲后利比亚的非营利组织战略公共关系：以博克拉和塔瓦苏尔的重建努力为重点

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This article focuses on understanding the strategic role Public Relations (PR) plays in positioning NGOs and helping them achieve their set out objectives in Libya- Post-Civil war era. The researchers analyzed two Non-Profit Organizations (NGOs) that operate in Libya - Bokra and Attawasul. NGOs like any other organization have publics they need to communicate and appeal to and as such it goes without saying that they channel their communication messages in such a way that their message is clear and resonates soundly with their intended audiences. This is even more pertinent in a country like Libya. Public Relations ensures that organizations are favorably looked upon by their publics by communicating in the right way. This study was premised on the Social Marketing Theory and dealt with understanding Public Relations and how it is used by NGOs in Libya. Based on the findings of this study, it was determined that Public Relations especially through social media, indeed plays a significant role in the process of getting donors and volunteers for NGOs in Libya. To arrive at this conclusion, questionnaires were distributed to staff and volunteers of the organizations under study and interviews were also conducted with top management staff of both organizations.
机译：本文着重了解公共关系（PR）在定位非政府组织中所发挥的战略作用，并帮助他们实现在利比亚内战后时代的既定目标。研究人员分析了在利比亚运作的两个非营利组织-Bokra和Attawasul。像任何其他组织一样，非政府组织也需要公众进行沟通和呼吁，因此，不用说，他们传达的信息要清晰，能与目标听众产生共鸣。在像利比亚这样的国家，这一点更为重要。公共关系通过正确的沟通方式确保组织受到公众的青睐。这项研究以社会营销理论为基础，旨在理解公共关系以及利比亚非政府组织如何使用它。根据这项研究的结果，可以确定公共关系，特别是通过社交媒体的公共关系，在为利比亚非政府组织争取捐助者和志愿者的过程中确实起着重要作用。为了得出这个结论，调查表分发给了正在研究的组织的工作人员和志愿者，还与两个组织的最高管理人员进行了访谈。

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