Tourism has become a great source of foreign exchange earning in Bangladesh. It is playing an important role to create an employment opportunities in a large scale. Bangladesh has become now a new tourist zone on the map of the world. The tourism sector in Bangladesh has been gradually growing from mid-nineties to till now. It has a great potentiality to develop tourism sector by applying new policies and strategies. This research has identified the prospects of tourism industry in Bangladesh, identifies the SWOT analysis, constraints and suggests remedial measures of tourism sector. Keywords: Tourism, Bangladesh Parjatan Corporation, SWOT Analysis
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