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首页> 外文期刊>International Journal of Affective Engineering >Color Feature of Fast Fashion Brand Outerwear on Official Online Store
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Color Feature of Fast Fashion Brand Outerwear on Official Online Store

机译：官方网上商店的快时尚品牌外套的颜色特征

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摘要

Outerwear colors of H&M, ZARA, and UNIQLO were objectively investigated through their official online stores for a whole year, to clarify the common and particular features in colors among fast fashion brands. This study has focused on hue distribution, annual change, the basic and accent colors. Color feature of male and female outerwear in three brands are summarized respectively, and results demonstrate that colors of male and female outerwear in each brand are mainly low-chroma and achromatic colors, meanwhile colors with high-chroma are concentrated in the area between red and yellow direction; outerwear colors of fast fashion brands are affected by seasons, generally colors seem vivid and bright in spring-summer season, dull and dark in autumn-winter season; basic colors “white, black, navy blue, brown, gray” used in traditional apparel industry are utilized in fast fashion brands as well.
机译：H＆M，ZARA和UNIQLO的外套颜色通过其官方在线商店进行了为期一年的客观调查，以阐明快时尚品牌之间颜色的共同点和特殊点。这项研究的重点是色相分布，年度变化，基本色和强调色。分别总结了三个品牌的男，女外套的颜色特征，结果表明，每个品牌的男，女外套的颜色主要是低色度和消色差颜色，而高色度的颜色则集中在红色和红色之间。黄色方向快速时尚品牌的外套颜色会受到季节的影响，通常在春夏季节颜色显得鲜艳鲜艳，在秋冬季节则颜色暗淡;快速服装品牌也使用传统服装行业中使用的基本颜色“白色，黑色，海军蓝色，棕色，灰色”。

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