Color Feature of Luxury Brand Clothing, and its Change in Recent 10 Years

Qian XIONG; Saori KITAGUCHI; Tetsuya SATO

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Color Feature of Luxury Brand Clothing, and its Change in Recent 10 Years

机译：奢侈品牌服装的颜色特征及其最近十年的变化

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This paper investigated and analyzed the distribution, frequency and transformation of clothing color of five representative luxury brands (Louis Vuitton, Hermes, Gucci, Chanel and Prada), through measuring the color of digital pictures of Ready-to-Wear Collections held from 2006 to 2015. Color features of each brand and in common were discussed and summarized. They were also compared with fast fashion brands to understand the similarities and differences in color between these two different fashion styles. As a result, luxury brands tended to use more vivid and bright colors in the spring-summer seasons, and more dull and dark colors in the autumn-winter seasons. These tendencies were similar to fast fashion brands. However, the color changes of luxury brands between two seasons were larger than those of fast fashion brands. Different characteristics of color selections and changes were also found between luxury brands.

机译：本文通过测量2006年至2005年间成衣系列的数码图片的颜色，调查并分析了五个代表性奢侈品品牌（路易·威登，爱马仕，古驰，香奈儿和普拉达）的服装颜色分布，频率和变换。 2015年。讨论和总结了每个品牌的颜色特征和共同点。他们还与快速时尚品牌进行了比较，以了解这两种不同时尚风格之间在色彩上的异同。结果，奢侈品牌在春夏季节倾向于使用更鲜艳鲜艳的色彩，在秋冬季节倾向于使用更暗淡的深色。这些趋势类似于快时尚品牌。但是，两个季节之间奢侈品牌的颜色变化要大于快时尚品牌的颜色变化。奢侈品牌之间也发现了颜色选择和变化的不同特征。

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《International Journal of Affective Engineering》 |2017年第3期|共9页
作者
Qian XIONG; Saori KITAGUCHI; Tetsuya SATO;
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中图分类工程基础科学;
关键词
Luxury brandClothing colorFashion weekReady-to-Wear Collection;

机译：奢侈品牌服装颜色时装周成衣系列;

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Color Feature of Luxury Brand Clothing, and its Change in Recent 10 Years

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