The objective of this study was to investigate the quality of mission statements of the cement sector companies operating in Pakistan. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 21 cement companies are listed within this sector. In this study 15 companies were selected through convenient sampling to make analysis. Data needed to make comparative analysis of mission statement were collected from their annual reports and websites of these companies. The findings show that most of the cement sector companies of Pakistan are making the average level of score and keen to incorporate their concerns for survival, growth & profitability, product & services and self concept in their mission statements. But they are giving less focus to technology and concern for a public image. The length of a mission statements are (Min. = 15 and Max. = 137) in words and (Min. = 1 and Max = 7) in sentences.
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机译：这项研究的目的是调查在巴基斯坦经营的水泥行业公司的使命陈述的质量。为了达到这个目的，已经使用弗雷德·R·戴维（Fred R. David）给出的九点量表模型对任务陈述进行了分析。此外，还计算了声明中使用的单词和句子的数量。根据巴基斯坦证券交易所（PSX）的公开信息，该行业内总共列出了21家水泥公司。在这项研究中，通过方便的抽样选择了15家公司进行分析。从这些公司的年度报告和网站中收集了对任务陈述进行比较分析所需的数据。调查结果表明，巴基斯坦大多数水泥行业公司都在取得平均分，并热衷于将其对生存，增长与盈利，产品与服务以及自我概念的关注纳入其使命陈述中。但是他们对技术的关注减少了，对公众形象的关注也减少了。任务陈述的长度为单词（最小= 15，最大= 137），句子为（最小= 1，最大= 7）。
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