IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS

Saleha Anwar; Amir Gulzar

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IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS

机译：感知值对口头认可和客户满意度的影响：回购意向的中介作用

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This study intends to find out the impact of perceived value on word of mouth endorsement and customer satisfaction exploring a mediating role of repurchase intentions. It is a study based on analysis of empirical data collected from 300 respondents. Correlation, regression and sobel test has been used to analyze the data. Results show a positive relationship of customer satisfaction to word of mouth endorsement and repurchase intentions. Further the repurchase intentions also mediate the relationship between customer satisfaction and word of mouth endorsement.

机译：这项研究旨在找出感知价值对口碑代言和客户满意度的影响，并探索回购意向的中介作用。这是一项基于对300位受访者收集的经验数据进行分析的研究。相关性，回归和sobel检验已用于分析数据。结果显示，客户满意度与口碑认可和回购意图呈正相关。此外，回购意图还调解了客户满意度和口碑认可之间的关系。

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来源
《International Journal of Economics & Management Sciences》 |2011年第5期|共9页
作者
Saleha Anwar; Amir Gulzar;
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正文语种
中图分类经济计划与管理;
关键词
Perceived Value;

机译：感知价值;

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IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS

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