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首页> 外文期刊>International Journal of Corporate Social Responsibility >Beyond sponsorship - exploring the impact of cooperation between corporations and NGOs
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Beyond sponsorship - exploring the impact of cooperation between corporations and NGOs

机译：超越赞助-探索公司与非政府组织之间合作的影响

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The article will start by presenting the following key concepts: sponsorship, charity, non-governmental organizations (NGO) and corporate social responsibility (CSR). The demand for integrating CSR into business and documenting its effects will be addressed as well. Thereafter, these concepts will be discussed relative to each other. Different models and theories on businessNGO relationships will be presented, as well as the Cone et al. four-principles model for NGO interaction in this study. Integrating two more principles, goal-setting and effect evaluation, into the Cone et al. model is suggested to capture the increased demand on companies to act on and include CSR in day-to-day business.
机译：本文将首先介绍以下关键概念：赞助，慈善，非政府组织（NGO）和企业社会责任（CSR）。还将解决将CSR集成到业务中并记录其影响的需求。此后，将相对于彼此讨论这些概念。将介绍有关businessNGO关系的不同模型和理论，以及Cone等。本研究中非政府组织互动的四个原则模型。将另外两个原则（目标设定和效果评估）整合到Cone等人中。建议使用此模型来捕获对公司采取行动并将其纳入日常业务的日益增长的需求。

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