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首页> 外文期刊>International Journal of Corporate Social Responsibility >GOOGLE: a reflection of culture, leader, and management
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GOOGLE: a reflection of culture, leader, and management

机译：GOOGLE：反映文化，领导者和管理

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Abstract This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges. The Board of Directors (BoDs) developed and implemented a way to measure the abilities of their managers, which helped to identify problems. This paper will analyze the case study of Harvard Business Review, Oxygen Project, and clarify the management problem in Google’s organization. It will also compare Google with Zappos, a much smaller organization, and present how the BoDs of Zappos assesses its culture and subcultures. In this paper, we will recommend eight important points to building an organizational culture that is positive for stable growth of a company. We believe that much of what be learned could be useful to other business leaders, regardless of company scale.
机译：摘要本文提供了对全球知名公司Google Inc.的文化和亚文化的观点，Google Inc.拥有庞大的工程人员和许多才华横溢的领导者。通过其发展历史，它对社会产生了积极影响;然而;一直存在管理方面的挑战。董事会（BoD）制定并实施了一种衡量其经理能力的方法，这有助于发现问题。本文将分析《哈佛商业评论》氧气项目的案例研究，并阐明Google组织中的管理问题。还将把Google与规模较小的Zappos进行比较，并介绍Zappos的董事会如何评估其文化和亚文化。在本文中，我们将建议八个重要点，以建立对公司稳定增长有利的组织文化。我们认为，无论公司规模如何，所学到的许多知识都可能对其他业务负责人有用。

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