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Recruiting Diverse Smokers: Enrollment Yields and Cost

机译：招募多样化的吸烟者：入学率和成本

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摘要

To help tobacco control research better include vulnerable populations, we sought to identify effective ways to recruit diverse smokers. In 2014–2015, we recruited 2149 adult cigarette smokers in California and North Carolina, United States, to participate in a randomized trial of pictorial cigarette pack warnings. The most effective means of recruiting smokers were the classified advertising website Craigslist (28% of participants), word of mouth (23%), Facebook (16%), and flyers or postcards (14%). Low-income and African American smokers were more likely to respond to interpersonal contact (including staff in-person recruitment and word of mouth) than were high-income and non-African American smokers (all p < 0.05). Hispanic and gay, lesbian, and bisexual smokers were more likely to be recruited by Craigslist than non-Hispanic and straight smokers (both p < 0.05). Of the recruitment methods requiring cost, the cheapest was Craigslist ($3–7 per smoker). The most expensive methods were newspaper ads in California ($375 per smoker) and staff in-person recruiting in North Carolina ($180 per smoker). Successfully recruiting diverse smokers requires using multiple methods including interpersonal, online, and other media. Craigslist and word of mouth are especially useful and low-cost ways to recruit diverse smokers.
机译：为了帮助烟草控制研究更好地将弱势人群包括在内，我们寻求找到有效的方法来招募多样化的吸烟者。 2014–2015年，我们在美国加利福尼亚州和北卡罗来纳州招募了2149名成年吸烟者，以参加图片烟盒警告的随机试验。招募吸烟者最有效的方法是分类广告网站Craigslist（占参与者的28％），口碑（23％），Facebook（16％）和传单或明信片（14％）。与高收入和非裔美国吸烟者相比，低收入和非裔美国吸烟者对人际交往（包括员工当面招聘和口口相传）的反应可能性更高（所有p <0.05）。与非西班牙裔和异性恋者相比，Craigslist更容易招募西班牙裔和男同性恋者，女同性恋者和双性恋者（两者均p <0.05）。在需要费用的招聘方法中，最便宜的是Craigslist（每位吸烟者3–7美元）。最昂贵的方法是在加利福尼亚的报纸广告（每位吸烟者375美元）和在北卡罗来纳州的员工亲自招募（每位吸烟者180美元）。成功招募多样化的吸烟者需要使用多种方法，包括人际关系，在线和其他媒体。 Craigslist和口口相传是招募多样化吸烟者的特别有用且低成本的方法。

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