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首页> 外文期刊>International Journal of Business and Management >Collaborative Dynamics between Firms and Consumers: an Empirical Review from an Integrated Management Perspective
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Collaborative Dynamics between Firms and Consumers: an Empirical Review from an Integrated Management Perspective

机译：企业与消费者之间的合作动态：从综合管理的角度进行的实证研究

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Combining bibliographic and content analysis, the study quantitatively analyses the scientific production on consumer involvement in marketing and innovation processes, a complex challenge for managers. Recently, the attention given to collaborative approaches has grown exponentially and this area of research has been given new impetus especially by the opportunities that virtual environments offer, and which allow firms to transform new interaction modalities into added value. However, there is a lack of literature reviews which rely on recent data. The topic, from an empirical and longitudinal point of view, appears to be under-explored. Covering the period from 1976 to December 2013, findings show broad trends in the reviewed studies and, extrapolating key concepts, highlight the main dimensions that have to be taken into account to explore the subject. The present review shows that a variety of focal points are used and interdisciplinary influences are expected to continue. Suggestions for future research have also been put forward.
机译：结合书目分析和内容分析，该研究定量分析了有关消费者参与市场营销和创新过程的科学生产，这对管理人员来说是一个复杂的挑战。近来，对协作方法的关注呈指数增长，特别是通过虚拟环境提供的机会，这一研究领域获得了新的推动力，虚拟环境提供了机会，并允许企业将新的交互方式转化为附加值。然而，缺乏依靠最新数据的文献综述。从经验和纵向的角度来看，该主题似乎尚未得到充分研究。在1976年至2013年12月这段时期内，研究结果显示了已审查研究的广泛趋势，并且通过推论关键概念突出了探索该主题时必须考虑的主要方面。本审查表明，使用了各种重点，跨学科的影响有望继续。还提出了未来研究的建议。

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