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Social Enterprise Concept in Sustaining Agro-Industry Development in Indonesia: Case Study of Yourgood Social Business

机译:印尼农业产业发展中的社会企业理念:Yourgood社会企业案例研究

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Fruters model is a concept of technopreneurship-based on empowerment, in which technology research results were designed to create high value-added products and implemented as a locomotive of collaborative empowerment; thereby, the impact was widely spread. This model still needs to be inventoried and validated concerning the influenced variables in the business growth process. Model validation accompanied by mapping was required to be applicable to Small Medium Enterprises (SMEs) agro-industry based on sustainable social business and existing real cases. This research explained the empowerment model of Yourgood, an SME, which emphasized on empowering the farmers/ breeders in farmers in rural areas, Cipageran, Cimahi, to housewives in urban areas, Bandung, West Java, Indonesia. This research reviewed some works of literature discussing the agro-industrial development associated with the empowerment and social business process and gained a unique business model picture with the social business platform as well. Through the mapped business model, there were several advantages such as technology acquisition, independence, capital generation, good investment growth, strengthening of collaboration, and improvement of social impacts that can be replicated on other businesses. This research used analytical-descriptive research method consisting of qualitative analysis with design thinking approach and that of quantitative with the AHP (Analytical Hierarchy Process). Based on the results, the development of the enterprise’s process was highly affected by supplying farmers with the score of 0.248 out of 1, being the most valuable for the existence of the enterprise. It was followed by university (0.178), supplying farmers (0.153), business actors (0.128), government (0.100), distributor (0.092), techno-preneurship laboratory (0.069), banking (0.033), and Non-Government Organization (NGO) (0.031).
机译:Fruters模型是基于授权的技术企业家精神的概念,其中技术研究结果旨在创建高附加值的产品,并被实施为协作授权的机车。因此,影响被广泛传播。关于业务增长过程中的影响变量,仍然需要对这种模型进行清点和验证。基于可持续社会业务和现有实际案例,要求模型验证和地图绘制适用于中小型农业企业。这项研究解释了中小型企业Yourgood的赋权模型,该模型强调赋予农村地区农民(Cimapage,Cipageran)的农民/育种者赋予印度尼西亚西爪哇省万隆市区的家庭主妇的权力。这项研究回顾了一些文献,讨论了与赋权和社会商业过程相关的农业工业发展,并通过社会商业平台也获得了独特的商业模式图。通过映射的业务模型,具有许多优势,例如技术获取,独立性,资本产生,良好的投资增长,加强协作以及改善可以复制到其他业务上的社会影响。本研究采用了分析描述性研究方法,该方法包括采用设计思维方法进行定性分析和采用AHP(分析层次过程)进行定量分析的方法。根据结果​​,为农民提供0.248分(满分1分)的分数对企业的发展有很大的影响,这对企业的生存是最有价值的。其次是大学(0.178),供应农民(0.153),商业参与者(0.128),政府(0.100),分销商(0.092),技术创业实验室(0.069),银行业(0.033)和非政府组织(非政府组织)(0.031)。

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