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A FAHP-FUZZY Approach of Evaluating Banking Service Quality

机译:FAHP-FUZZY方法评估银行服务质量

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With the development of the interest rate liberalization in China, the narrowing of spreads has great influence on China's commercial banks operating income, the commercial banks "innovation" pressure is increasingly urgent. The electronic bank, as the main means of innovation, was being developed rapidly in recent years, which played an important role in reducing the constantly increasing intermediary business income during operation. The electronic banks promote the business innovation, and it is very convenient for the customer service. The purpose of innovation is to improve the quality of service. Bank service quality is an important factor to affect the bank's reputation and an important means of competition among banks. Based on the model of service quality of commercial banks, according to Chinese current situation, the paper puts forward an evaluation method using the FAHP-FUZZY model of service quality evaluation, in order to promote the continuous improvement of commercial banking service quality.
机译:随着中国利率市场化的发展,利差的缩小对我国商业银行的营业收入产生很大影响,商业银行的“创新”压力越来越迫切。电子银行作为创新的主要手段,近年来发展迅速,在减少经营过程中中间业务收入不断增长中发挥了重要作用。电子银行促进了业务创新,为客户服务非常方便。创新的目的是提高服务质量。银行服务质量是影响银行声誉的重要因素,也是银行之间竞争的重要手段。在商业银行服务质量模型的基础上,针对我国的现状,提出了运用FAHP-FUZZY服务质量评价模型进行评价的方法,以促进商业银行服务质量的不断提高。

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