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首页> 外文期刊>International Journal of Business and Management >Fashion and New Luxury Digital Disruption: The New Challenges of Fashion between Omnichannel and Traditional Retailing
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Fashion and New Luxury Digital Disruption: The New Challenges of Fashion between Omnichannel and Traditional Retailing

机译：时尚与新的奢侈品数字化颠覆：全渠道与传统零售之间的时尚新挑战

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The digital transformation has changed the rules of the game even in the world of fashion, luxury and fast-fashion retail. The fashion system today faces the challenge of renewing business models to intercept changes in purchasing and consumption behavior. Competition is played in the ability to create multi and omnichannel business models. The present work, after a careful analysis of the literature and the changes that have taken place in the fashion world, aims to study some innovative business models in the fashion system and in particular to investigate the perspectives of the physical store threatened by the digital transformation. The research offers points for reflection on the future of omnichannel fashion retailing. Will technology be able to create value for new consumers in the future? Moreover, from the retailers’ perspective, case analysis will clarify which technologies are characterizing fashion sales points with the best performances in Retail 4.0. Finally, a section will be dedicated to the presentation of a theoretical framework on the adoption of omnichannel fashion retailing figured out through a review of the literature and managerial implications.
机译：数字化转型已经改变了游戏规则，即使在时尚，奢侈品和快时尚零售世界中也是如此。当今的时尚系统面临着更新业务模型以拦截购买和消费行为变化的挑战。竞争在于创造多种多样的商业模式的能力。在对文献和时装界发生的变化进行了认真分析之后，本工作旨在研究时装系统中的一些创新商业模式，尤其是研究受到数字化转型威胁的实体店的观点。 。该研究为全渠道时尚零售的未来提供了思考点。技术将来能否为新消费者创造价值？此外，从零售商的角度来看，案例分析将阐明哪些技术是在Retail 4.0中表现最佳的时尚销售点。最后，本节将专门介绍有关采用全渠道时尚零售的理论框架，该理论框架是通过回顾文献和管理意义得出的。

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