The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan

Nader Aljawarneh; Ziyad Saleh Alomari

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The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan

机译：企业资源计划系统ERP在改善客户关系管理CRM中的作用：约旦Safeway公司的实证研究

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The study aim is identifying the role of ERP systems in improving CRM at Safeway Company of Jordan. Employees (No. 210) at Safeway-Jordan were recruited in the study. The researcher adopted a diagnostic descriptive approach, and constructed two tests to measure; the ERP systems and CRM in Safeway-Jordan. The correlation between ERP systems and CRM at Safeway from employee’s perspective was statistically significant. Considering the aforementioned findings, the study recommended that Safeway and other enterprises to use ERP systems and to implement them in prompting CRM for their effective role in improving CRM; it also recommends carefulness inhiring vendors and sales representatives.

机译：该研究的目的是确定ERP系统在约旦Safeway公司改善CRM中的作用。研究中招募了Safeway-Jordan的员工（第210号）。研究人员采用了一种诊断性描述性方法，并构建了两个测试方法来进行测量。 Safeway-Jordan的ERP系统和CRM。从员工的角度来看，Safeway的ERP系统与CRM之间的相关性具有统计学意义。考虑到上述发现，研究建议Safeway和其他企业使用ERP系统并实施它们以提示CRM在改善CRM中的有效作用。它还建议谨慎雇用供应商和销售代表。

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《International Journal of Business and Management》 |2018年第8期|共页
作者
Nader Aljawarneh; Ziyad Saleh Alomari;
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中图分类经济计划与管理;
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The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan

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