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Host-Country Market Environment, Intra-Firm Technology Transfer Performance and Corporate Sustainability: A Conceptual Study

机译:东道国市场环境,公司内部技术转让绩效和企业可持续性:概念研究

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Technological innovations have emerged as crucially significant factor for sustaining market competition and achieving sustainable competitive advantage in the 21st century. The Multinational Corporations (MNCs) as celebrities of innovation play significant role in diffusing technological knowledge throughout firms both nationally and internationally. Although numerous studies exist on technology transfer the majority of existing literature addresses the issues related to inter-firm transfer of technology only while the area related to intra-firm transfer of technology has been largely underexposed; study of which is believed to be ideal for fruitful exploration of profitability in technology transfer projects. By exploring the existing relevant literature, the current study would attempt to posit a new model in regards to the effect of host-country market factors on the performance of technology transferred by the MNCs and its subsequent impact on corporate sustainability. In the present study the relative influence of two market environment factors of the host-country, competitive intensity and market dynamism have been focused on and the study is thereby expected to contribute both theoretically in the body of knowledge and also in terms of practical implication for policy makers and MNCs and hence enriching the existing intra-firm literature simultaneously.
机译:技术创新已成为21世纪维持市场竞争和实现可持续竞争优势的至关重要的因素。跨国公司(MNC)作为创新名人,在向国内外公司传播技术知识方面发挥着重要作用。尽管对技术转让进行了大量研究,但大多数现有文献仅在与公司内部技术转让有关的领域曝光不足的情况下才解决与公司间技术转让有关的问题。认为对进行技术转让项目中的盈利能力进行富有成果的探索是理想的选择。通过研究现有的相关文献,当前的研究将试图建立关于东道国市场因素对跨国公司转让技术的绩效的影响及其对公司可持续性的影响的新模型。在本研究中,东道国的两个市场环境因素,竞争强度和市场活力的相对影响已得到关注,因此该研究有望在理论上为知识体系做出贡献,并在实践意义上做出贡献。政策制定者和跨国公司,因此同时丰富了公司内部现有文献。

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