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首页> 外文期刊>International Journal of Business and Management >Market Knowledge Management and Performance in Mexican Small Business
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Market Knowledge Management and Performance in Mexican Small Business

机译：墨西哥小型企业的市场知识管理和绩效

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摘要

Market knowledge management is a relatively new construct in the current literature of business and management sciences. It is considered by some researchers and scholars as a possible miracle cure not only to obtain more and better results in small enterprises but also to improve significantly their level of business return. Similarly, the adoption and implementation of market knowledge management allow small enterprises to achieve more and better competitive advantages, a better market ranking and a significant increase in their business return. Therefore, this empirical research aims to analyze the prevailing relation between market knowledge management and the level of business return in small enterprises. In order to do this, a sample of 364 small and medium-sized enterprises was used from Aguascalientes State (Mexico). The results obtained show that market knowledge management has a positive and significant influence in the business return of small enterprises.
机译：市场知识管理是当前商业和管理科学文献中的一个相对较新的结构。一些研究人员和学者认为，这不仅可以在小型企业中获得更好的效果，而且可以显着提高其业务回报水平，这是一种奇迹疗法。同样，采用和实施市场知识管理可以使小企业获得更多和更好的竞争优势，更好的市场排名并显着提高其业务回报。因此，本实证研究旨在分析市场知识管理与小企业业务回报水平之间的普遍关系。为此，使用了阿瓜斯卡连特斯州（墨西哥）的364家中小企业样本。结果表明，市场知识管理对小企业的业务回报具有积极而显着的影响。

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