• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Business and Management >Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance
【24h】

Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance

机译：环境动力学对营销策略全面性和组织绩效的影响

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In highly competitiveness market, companies operate in an intense competitive atmosphere and further globalization of markets, fundamental changes occurred, and forced many companies to rethink and adapt their strategies to search for new philosophies and innovative management techniques to improve their competitive position and performance. The main purpose of this study is to investigate the impact of environmental dynamism on Marketing Strategy Comprehensiveness and Organizational Performance. Environmental dynamism was measured through two dimensions: Intensity of Changes and Frequency of Changes. Comprehensiveness Marketing Strategy was also measured through (5) items. The hypotheses were tested in the domain of Cellular Communications Companies in Jordan. A total of (53) managers and head of section from (60) was answered the questionnaire. Results indicate that environmental dynamism has a significant impact on organizational performance and Comprehensiveness Marketing Strategy, Comprehensiveness Marketing Strategy has significant impact on organizational performance. Results showed that Frequency of Changes is superior impact on organizational performance than Intensity of Changes. To achieve Superior performance, managers and head of section must dealing and managing with cases of environmental dynamism to enhancement organizational performance for their companies.
机译：在竞争激烈的市场中，公司在激烈的竞争气氛中运作，市场进一步全球化，发生了根本性的变化，迫使许多公司重新思考和调整其战略，以寻求新的理念和创新的管理技术，以改善其竞争地位和绩效。这项研究的主要目的是调查环境活力对营销策略全面性和组织绩效的影响。环境活力通过两个维度来衡量：变化的强度和变化的频率。全面性营销策略也通过（5）项进行了衡量。在约旦的蜂窝通信公司的领域中检验了这些假设。共有（53）位经理和（60）位部门负责人回答了问卷。结果表明，环境活力对组织绩效和综合营销策略有重要影响，综合营销策略对组织绩效有显着影响。结果表明，变更频率对组织绩效的影响要大于变更强度。为了获得卓越的绩效，经理和部门负责人必须处理和应对环境活力问题，以提高公司的组织绩效。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号