This study examines competitive advantages and economic effects brought by clustered-based e-commerce inChina through analyzing a case of Junpu Taobao Village, a small village where a critical mass of online vendorsis concentrated. Backed by the Diamond Model and other cluster theories proposed by Michael E. Porter, thispaper finds positive, large, and statistically significant clustering effects in this Taobao Village. These effectsgenerated by online vendor agglomeration shed lights on the sustainable development of E-commerce in China.
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机译：这项研究通过分析以小规模的骏浦淘宝村为例的案例，考察了集群式电子商务在中国的竞争优势和经济效应，该村是一个关键的在线供应商集中的地方。在钻石模型和迈克尔·E·波特（Michael E. Porter）提出的其他聚类理论的支持下，本文发现了该淘宝村的正，大和统计上显着的聚类效果。在线供应商集聚产生的这些影响为中国电子商务的可持续发展提供了启示。
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