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The Impact of Internal Marketing on Employees’ Performance in Private Jordanian Hospitals Sector

机译：内部营销对约旦私立医院部门员工绩效的影响

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摘要

This study aims to identify the impact of internal marketing on the performance of employees in Jordanian private hospitals sector. This study was conducted on all employees of several administrative levels in this sector. The study also aims to find out the impact of independent variables namely, in-house training, incentives, rewards, internal communication, empowerment and culture of the organization, on the dependent variable, which is the performance of employees. To achieve the study objectives, data were collected through the selection of a random sample of workers in private Jordanian hospital sector from various levels. 450 copies of the designed questionnaire were distributed over the targeted sample group. However, only 333 copies of the questionnaire were recovered, and this is 74% of the total number of the distributed copies. The results show that the organization culture has strong impact on the employee’s performance. This variable came first among other variables, followed by the variables about incentives and rewards regarding the impact on the dependent variable employees. On the other hand, the rest of variables showed weak impact on the dependent variable either due to lack of employee’s interest, or the lack of their awareness regarding the importance of these variables and the need to apply them in order to improve the performance of employees and increase their efficiency and effectiveness at work.
机译：本研究旨在确定内部营销对约旦私立医院部门员工绩效的影响。这项研究是针对该部门几个行政级别的所有员工进行的。该研究还旨在找出独立变量（即内部培训，激励，奖励，内部沟通，组织的授权和文化）对因变量（即员工绩效）的影响。为了达到研究目的，通过从各个级别的约旦私营医院部门中随机抽取工人样本来收集数据。在目标样本组中分发了450份设计问卷调查表。但是，仅回收了333份问卷，占已分发副本总数的74％。结果表明，组织文化对员工的绩效有很大影响。该变量首先出现在其他变量中，其次是有关对因变量雇员的影响的激励和奖励变量。另一方面，其余变量对因变量的影响较弱，这可能是由于缺乏员工的兴趣，或者是由于缺乏对这些变量的重要性的认识以及由于应用这些变量以提高员工绩效而引起的。并提高他们的工作效率和效力。

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