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The Relationship between Destination Image, Food Image, and Revisiting Pattaya, Thailand

机译：目的地图像，食物图像和泰国再造芭堤雅之间的关系

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摘要

Destination image and food image are the essences of tourists’ destination selections. The purposes of this research were to study tourists’ perception toward destination image and Thai food image as well as study the relationship between those two variables and the tourists’ intention to revisit. The research was conducted in Pattaya, Thailand. A questionnaire was used to survey 476 foreign visitors by a convenience sampling method. The results demonstrated that the respondents perceived the Pattaya image as; exciting nightlife and entertainment, communicative people, attractive tourist sightseeing and activities. Respondents perceived the Thai food image as; a good cultural experience, unique serving style, delicious, nourishing food, and exotic cooking methods, respectively. In addition, the results indicated that destination image and image of Thai food had a positive relationship with tourists’ intention to revisit.
机译：目的地形象和食物形象是游客选择目的地的关键。这项研究的目的是研究游客对目的地形象和泰国美食形象的感知，以及研究这两个变量与游客重访意愿之间的关系。该研究是在泰国芭堤雅进行的。通过便利抽样方法，使用问卷调查了476位外国游客。结果表明，受访者对芭堤雅的印象是：精彩的夜生活和娱乐活动，交流的人们，诱人的游客观光和活动。受访者认为泰国的饮食形象是：良好的文化体验，独特的服务风格，美味，营养的食物和异国情调的烹饪方法。此外，结果还表明，目的地形象和泰国美食形象与游客的重游意愿有着积极的关系。

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