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首页> 外文期刊>International Journal of Business and Management >Evaluation of the Impact of Using Electronic Marketing in Marketing Illegal Products by Applying to Marketing of Digital Drugs in the Kingdom of Saudi Arabia
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Evaluation of the Impact of Using Electronic Marketing in Marketing Illegal Products by Applying to Marketing of Digital Drugs in the Kingdom of Saudi Arabia

机译：通过在沙特阿拉伯王国将其应用于数字药品营销来评估在非法产品营销中使用电子营销的影响

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摘要

Just as electronic marketing has advantages, it also has its disadvantages. Through it, illegal products can be marketed, which are prosecuted by governments in traditional markets. These products have found a safe haven in the electronic marketing to market them. One of these products is drugs, which are a major threat to any government and fought against by it. Therefore, its marketers have circumvented this situation and turned them into digital addiction fighting the young people known for their keen interest in the Internet. The study observed the misuse and illegal use of electronic marketing. Thus, the problem of the study was the spread of marketing illegal products through the Internet, such as digital drugs, exploiting the spread and popularity of electronic marketing, especially among adolescents and young people. The study used the descriptive analytical approach. It was also based on the simple correlation coefficient and the stepwise regression coefficient to test hypotheses for one of the methods included in the SPSS. The study concluded that there was a strong relationship between the use of electronic marketing components and the spread of digital drugs. Without electronic marketing, there would be no presence of this type of drugs. It also found the skill of their marketers in using the marketing mix components to market their deadly product. The study also found the possibility of using the means of curbing the spread of these drugs via electronic means over the Internet and in the same way of their marketers. Finally, the study concluded that this harmful marketing could affect the future of electronic marketing; rather, the electronic commerce as a whole. The study recommended the use of the electronic counter-promotion strategy against these websites in line with raising awareness of young people, blocking websites promoting them, and prosecuting them if created again, penetrating the websites marketing the digital drugs and change their content. A comprehensive national plan that includes the Ministries of Health, Education, Interior and Justice is needed.
机译：正如电子营销有优势一样，它也有劣势。通过它，可以销售非法产品，这些产品在传统市场中受到政府的起诉。这些产品在电子营销中找到了安全的市场。这些产品之一是毒品，它是对任何政府的主要威胁，并且遭到了它的打击。因此，其营销人员规避了这种情况，并将其转变为数字成瘾症，以对抗因对互联网表现出浓厚兴趣而闻名的年轻人。研究发现电子营销被滥用和非法使用。因此，该研究的问题是通过电子营销手段的普及和普及，特别是在青少年之间，通过数字药品等互联网营销非法产品的扩散。该研究使用了描述性分析方法。它还基于简单相关系数和逐步回归系数来检验SPSS中包含的一种方法的假设。该研究得出的结论是，电子营销组件的使用与数字药物的传播之间存在密切的关系。没有电子营销，就不会有这种药物。它还发现了他们的营销人员使用营销组合成分来营销其致命产品的技巧。这项研究还发现，有可能使用通过电子手段通过互联网以及与营销人员相同的方式来遏制这些药物的传播。最后，研究得出结论，这种有害的营销活动可能会影响电子营销的未来。而是整个电子商务。该研究建议针对这些网站使用电子反促销策略，以提高年轻人的意识，阻止网站对其进行推广，并在重新创建网站后对其进行起诉，以渗透营销数字药品的网站并更改其内容。需要包括卫生，教育，内政和司法部在内的全面的国家计划。

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