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首页> 外文期刊>International Journal of Business and Management >Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets
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Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

机译：考察夜市中目的地形象，场所附件和目的地忠诚之间的关系

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摘要

This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.
机译：这项研究调查了夜市游客中的目的地形象，地点依附性（包括地点依赖性和地点身份）以及目的地忠诚度。总共从台湾三个著名的台南夜市的游客那里收集了474份有效问卷。使用Windows的Amos 18进行验证性因素分析和结构方程建模。实证结果表明，目的地图像对场所依赖性，场所身份和目的地忠诚度具有显着的直接影响。此外，地点身份是影响目的地忠诚度的先决条件。在间接效应中，目的地形象主要通过场所身份影响目的地忠诚度。还提供了对进一步研究的实际意义和建议。

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