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Social Media and Environmental Sustainability: An Overview of European Countries

机译：社交媒体与环境可持续性：欧洲国家概览

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The theme of the relationship between social media and sustainability has prompted many scholars to analyze the impact that “virtual information” has on the environment. This study empirically tests two models that examine the effects of cultural values and social media on environmental performance by considering different variables such as Social Media penetration, Hofstede’s Cultural Dimensions and Environmental Performance Index. Two multiple linear regression models were employed to test the hypotheses on a sample of 30 European Countries. Empirical results, extensible to all of Europe, conclude that the cultural dimensions analyzed, as well as social media penetration, significantly influence environmental performance of European Countries when we execute a combined model. Social media are arguably an integral part of sustainability strategy and future research on IT and sustainability needs to take a more integrated approach. If we consider that social media have a positive effect on the environment it is easy to intuit that if governance implements effective policies to ensure social media access for everyone, real sustainable development could be achieved.
机译：社交媒体与可持续性之间关系的主题促使许多学者分析“虚拟信息”对环境的影响。这项研究以经验方式测试了两个模型，这些模型通过考虑不同变量（例如社交媒体渗透率，霍夫斯泰德的文化维度和环境绩效指数）来检验文化价值和社交媒体对环境绩效的影响。使用两个多元线性回归模型对30个欧洲国家的样本进行检验。实证结果可扩展到整个欧洲，得出的结论是，当我们执行组合模型时，所分析的文化维度以及社交媒体的渗透力会严重影响欧洲国家的环境绩效。社交媒体可以说是可持续发展战略不可或缺的组成部分，未来有关IT和可持续性的研究需要采用一种更加集成的方法。如果我们认为社交媒体对环境产生积极影响，那么很容易就可以理解，如果治理实施有效的政策以确保所有人都能使用社交媒体，则可以实现真正的可持续发展。

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