• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Business and Management >Problems and Prospects of Marketing in Developing Economies: The Nigerian Experience
【24h】

Problems and Prospects of Marketing in Developing Economies: The Nigerian Experience

机译：发展中经济体的营销问题和前景：尼日利亚的经验

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The study takes a holistic view of some of the problems facing marketing in developing economies, such as low marketing education, preferences for foreign products and low patronage for non-essential products, high cost of production, inadequate infrastructures. Others are few competitive opportunities, excessive government regulations and interference, political instability and civil unrest. Despite these problems, there are prospects for improvement in the nearest future based on the high growing population of most developing countries such as Nigeria large unexplored markets, attractive government incentives, growing affluence, to mention but a few. Therefore, it is concluded that developing countries such as Nigeria must put their arts together and overcome these few difficulties in order to exploit the marketing opportunities that are abound in their various domains.
机译：该研究对发展中经济体的市场营销面临的一些问题进行了整体分析，例如，市场营销教育水平低，对外国产品的偏爱和对非必要产品的光顾，生产成本高，基础设施不足。其他则是极少的竞争机会，过度的政府法规和干预，政治动荡和内乱。尽管存在这些问题，但由于大多数发展中国家（例如尼日利亚未开发的大型市场）的高增长，有吸引力的政府激励措施，不断增长的富裕程度，因此在不久的将来仍有改善的前景。因此，可以得出这样的结论：像尼日利亚这样的发展中国家必须将自己的艺术放到一起，克服这些困难，以便利用各个领域丰富的营销机会。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号